Tracks

1Retailers’ Strategies and Management: segmentation and positioning, differentiation in retail, branding, private label, communication, merchandising, price, assortment, location, services and attendance, multichannel, e-commerce, retail globalization, diversification, omnichannel.
 
2. Operations and Technology: efficient retail operation, forecasting models, measures and control of marketing, category management, retail technology, retail innovation (store formats: business models, services, processes and channels).
 
3. Human Factor in Retail Organizations: leadership and organizational culture, and training / qualification / turnover.
 
4. Relationship, Partnerships and Supply Chain: industry and retail relationship, distributor / wholesaler role, channel management, trade marketing.
 
5. Social Responsibility and Sustainability: sustainability in retail, sustainable production chain, conscious consumption, stores and sustainable operations, retail and stakeholder relationship, image and reputation of the company, business with social impact.
 
6. Consumer Behavior: consumer and shopper behavior, shopping experience, value perception, co-creation of value, social networks.
 
7. Consumer Culture: identity, gender, ritual, gift, shared consumption, glocalization, acculturation, fashion, myths, ideology, subculture, consumer and brand community, market dynamics, media among other research related to CCT ( Consumer Culture Theory).
 
8. Big Data and Applied Retail Analytics : Retail metrics analysis, retail metrics, retail ROI, customer lifetime value, customer analytics, customer relationship management (CRM) and loyalty programs, retail experiments, retail predictive models, optimization models, dashboards, business intelligence , use of structured and unstructured data for retail decision.
 
9. Engaging and Interactive Shopper Experience: engagement; shopper experience; customer lifetime value, customer relationship management (CRM), loyalty programs, customer engagement value; retail journey.

Redes Sociais